About Me

I am a mother of three very hungry, busy boys. A Wife to a helicopter pilot and my most amazing support and sponsor of my triathlon lifestyle! I am the owner of Perseverance Multisport Coaching in Whistler, BC. I coach athletes competing in short to long course distance triathlons. I started racing triathlon in 2003 in my first sprint distance race and gradually worked my way up to the Ironman level racing. This past July, I completed my 9th Ironman Canada race! In 2009, My goal one day is to qualify for Ironman Hawaii World Championships and show my boys that with a lot of commitment, hard work and determination "Anything is Possible"! I hope that I can instill the love of sport and living life to its fullest every day to my boys and to everyone I am able to share my healthy triathlon lifestyle with!

Tuesday, October 14, 2008

It's Just Like Christmas!!!

Check out my new Sugoi "schwag"!!!
I am so excited! I recently sent in an application to the "Sugoi Brand Champion Team" www.sugoi.com
I received this exciting email from them!

"Audrey, Congratulations! Our SUGOI team has reviewed your application and would like to inform you that you have been accepted as a SUGOI Brand Champion! We believe that you will be a great ambassador of SUGOI and will make us proud in your athletic and personal endeavors. You are an incredible individual, and SUGOI is dedicated to making incredible apparel. We think you’ll agree that together, we make a great pair."
So today my package came in the mail, and I was like a little kid at Christmas!! Shawn was complaining at Ironman Canada this year that my outfit wasn't splashy enough, and that I didn't stand out for him to recognize me... Now, I have a brand new outfit for next year (another excellent reason to get off my butt!). I hope it is splashy enough for him! I just love it!! I just had to go out for a run today in my new technical shirt. I had an awesome fall run in the North East Woods!

I also just had to look up the word "Schwag". I remember the first time I heard the word at a race package pick up, I was totally clueless as to the meaning of the word!
"The term schwag refers to all manner of logoed stuff given away by companies to get people to remember them, feel good about them, have their phone number and website at hand and generally make them think about them before any of their competitors. And studies show.... it works!! The original spelling is "swag" (for Stuff We All Get). One site explained "schwag is what the coolest of the cool people say" and another site indicated it's "called schwag if the item is particularly good."
So, I can tell you already, that I am going to love wearing my new schwag! Practically 95% of my training and racing apparel is by Sugoi. It has to be my most favorite gear to train and race in. Now I can wear it and be part of their team too! Yay!!


PT Performance Training said...

Thats a pretty sweet looking kit Audrey :)

Sarah said...

WOW! Congratulations Audrey! You deserve all the swag that comes your way:)